What is Content Marketing?
What is Content Marketing and Why Should You Care?
So what is content marketing and what impact if any, is it going to have in your online marketing methods through the coming year.
It seems that the rules have changed. Take a look around, traditional advertising and marketing are being seen less as the MUSTS they once were and more as just a noise to be avoided at all costs.
Following are some of the recent articles on content marketing which you might find enlightening:
According to Wikipedia, “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood …
Content Marketing Nirvana – Search Engine Watch….
Most everybody is doing content marketing, but there’s more to it than writing blog posts and creating the occasional infographic. Here’s the ideal content marketing framework translated into a checklist to ensure your content …
Financial Services and Content Marketing: 3 Examples of Success
Financial service providers often fail to build and execute dynamic content marketing programs. But here are three examples of how it can be done successfully.
The Content Marketing Model
With the traditional advertising model being under pressure, advertising is evolving towards content marketing:
Gone is the big bang, campaign-only, approach, companies are now having to evolve to an always-on model in which content plays a very important role.
Video below for a short rundown:
A more in-depth look into content marketing
From Gihan Perera – Content Marketing Q&A.
In conclusion, this is not the last we are going to be hearing about content marketing so I will be bringing more articles to your attention as I get them.
The old pump and grind marketing methods of old seem to be slowly dying a death and as a fellow marketer it again seems as though we will have take the change into consideration.
The visual aspect of marketing, as I think you will agree is in the forefront of a very high percentage of all marketing today, with the trend being towards social media as well.
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