The Essential Marketer’s Guide to Pinterest
All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and “repin” the images onto their own pinboards.
Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. “Pins” help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community.
Now, MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular “Pin It To Win It” infographic. The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic.
Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined. The video goes on to cover the brands, both large and small, on board the pinboard phenomenon, such as Whole Foods, Etsy, West Elm, and Real Simple. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience.
Although Pinterest is the newest social network on the scene, small business owners have been testing it out to see how they can use this image-based network to drive business. Since this network is so different from its counterparts, namely Twitter and Facebook, a whole new set of rules and best practices apply. So doing research into how other small business owners are using Pinterest is vital.
If this is the first you’ve heard of Pinterest, take a few minutes to read this Pinterest primer to get a better idea of how this social network works.
Here are 7 ideas to get inspired with different ways you can use Pinterest to promote your business.
1. Promote Your Products
If you sell physical products, one of the most obvious ways to use Pinterest is to share images of your products.
2. Feature Your Blog Posts
Bloggers are using Pinterest to highlight their blog posts, and create visual directories of content they publish. In order to this, you need to use photos or other graphics on your blog so Pinterest has the right image to pull in when your post is pinned.
3. Share Videos
Video promotion works exactly the same was a blog promotion, except you can actually embed your videos right into Pinterest. We all know that online videos can be very powerful for small business owners, so this is the perfect way to use Pinterest.
INFOGRAPHIC: Pinterest for the small Business
4. Conduct Market Research
Once you get the hang of pinning, it’s time to take a look at what happens after you pin something. Are people liking it or repining it? Are you getting new followers?
5. Create a Space for Collaboration
Pinterest can also be a group activity. You can designate boards that are collaboration spaces and add contributors for group pinning and discussions.
6. Expand Your Website
Your activity on Pinterest doesn’t have to be self-contained. You can use Pinterest to build on other online marketing activities you’re doing in your business.
7. Highlight Clients, Colleagues and Others
Although your goal may be to promote your own business and drive traffic to your website or blog, you should also consider creating boards that highlight great images, content and information from others.
Source: Alyssa Gregory, About.com Guide
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