SEO Tips for Search Engine Optimization
While a long standing concerted effort toward SEO can pay off big time down the road, don’t forget that sometimes there are quick tasks that can turn the needle.
Tip #1: Search Engine Friendly File And Folder Names:
Always use search engine friendly file and folder names on your sites. Be sure to
use hyphens and underscores in all your names and preferably have the URLs
contain the keyword that relates to the page.
For example if the page is about
web hosting, then the file name could be web-hosting or web_hosting.
Tip #2: Keyword Rich Domain Name or Sub domain Name:
Try to include the main keyword for your site in your domain name – or in the
subdomain name if you are using subdomains. Use hyphen separated domain
names for search engines to recognize them.
For example: web-hosting.com – or
for a subdomain: web-hosting.mysite.com.
Tip #3: Keyword Research:
It’s important to do thorough research before deciding what keywords you’ll focus
on when optimizing your website. Here’s some popular tools you can use:
Digital Point Keyword Suggestion Tool
Overture Search Suggestion
Google Adwords Keyword Tool
Tip #4: Site Map
Create a site map for your site and submit the site map using Google’s
A site map will allow the search engines to easily find all the
pages within your website.
Tip #5: Use Of H1 Tags
You can use CSS to determine how the tags are displayed or the tag will be very big by default and
could make your page look ugly.
Using a CSS file will enable the tag to blend nicely
with your design. Be sure your H1 tags are keyword rich.
Tip #6: Menu Links
For further on site optimization be sure that your menu links are keyword rich. Be
creative with your menu text titles and have a few of them be actual keywords
that relate to your website.
Tip #7: Meta Description
Use a meta description tag. Google actually pulls your meta description tag when
spidering your website, and so does Yahoo and MSN. It is also shown in the
search engine results on some search engines.
Hence it’s worth having a well written and keyword rich meta description tag.
Keep your description under 200 characters (100 is better).
A meta description tag looks like this:
<META NAME=”description” CONTENT=”XXXX”>
where XXXX is your description. This tag should be placed somewhere in between
the <HEAD> and </HEAD> tags on your web page.
Tip #8: Meta Keywords:
Not all search engines index meta keywords, but it’s still a good idea to have a
meta keyword tag just in case it’s indexed or have some kind of relevance.
A meta keywords tag looks like this:
<META NAME=”keywords” CONTENT=”XXXX”>
where XXXX is your comma separated keyword list.
For example: “web hosting, hosting, websites”
This tag should be placed somewhere in between the <HEAD> and </HEAD>
tags on your web page.
One more for good luck: Tip #9: Unique Titles & Body Content:
Always give each page a unique Title (inside the <TITLE> … </TITLE> tags) – as
well as a unique meta description tag, and unique keyword tag.
Do not repeat the same content on too many pages. If this is done, your pages
could be placed in Google’s supplemental results database.
This is not where you want to be, so therefore ensure that each page within your website does have
unique body content.
Other sources for Seo Tips:
Web Design and SEO: How to Make Your Website Look Good and Rank Well.
SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they’re innocently ignorant or willfully so.
To Stand Out Among the Digital Noise — Optimize!
After reading Optimize you will come away with a deeper understanding of customers’ needs throughout the buying cycle and, more importantly, how your company can be the one to address them with meaningful content.
Part 1 — How to Get More (Qualified) Buyers to Your Website
In an ideal world, your site should be able to weather any algorithm change that Google throws at you. If you aren’t sure if your site is vulnerable to these changes, keep reading.
Penny C. Sansevieri
Part 2 — How to Optimize Your Message With Blogging, an Interview with Rich Brooks.
We’re back with Rich Brooks of Flyte New Media to continue our discussion.
Your Social Shelf Space Opportunity
Before you worry about your Pinterest strategy or how to leverage the 50 million users on Draw Something, the biggest mistake you could make is to break what is currently working on your social shelf space.
SEO, or How to Get a Date with Google
Think Readers Digest. That’s the way Google thinks and that’s the kind of date they are looking for.
This by no means an exhaustive list of tips. In fact there are a million and one different tips & guides all over the Internet regarding SEO and with Google changing its algorithm whenever it see’s fit the learnig process is having to be continually updated.
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Filed under: SEO: Search Engine Optimization
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