Internet Marketing Advertising Tips
One of the methods used for promotion in marketing is internet marketing advertising through banner ads. Banner ads at one time were the hot new thing and now seem to get a bad press. In fact they haven’t gone away, you still see them every time you’re online, unless you’re luckily using software that blocks them.
But I’ll bet if you stop and think of all the banner ads you saw during the short period of time when you were online recently, all of those companies advertising in those banner ads are huge companies with vast advertising budgets. Few small business owners could afford the banner ad rates for something like the spot at the top of your mailbox when you check your Yahoo! Mail, Hotmail, and Gmail etc, etc.
Another often used and very popular Internet marketing advertising was pay-per-click programs, this has also changed. How does it work? well a business owner can have a small ad displayed through a vast program of providing ads on various websites, and be charged a certain fee each time a consumer clicks on the link.
It’s essentially paying for traffic, and the traffic is targeted in that the ad should only show on a relevant website.
With the recent changes in the Google Search algorithm/algorithms some are saying that the days of pay-per-click are pretty much over. In my opinion I don’t thinks this is the case, perhaps due to the the algorithm change all we need to do is re think our strategy. But that is another topic altogether.
Another thing that’s changed the internet marketing advertising landscape recently is SEO, or search engine optimization. Websites used to stuff themselves full of keywords to get hits for a variety of difference searches, whether or not the content was really on their website.
Now, keyword “stuffing” as it’s called can actually get a site blacklisted from a search. This keeps web searchers from entering keywords like “apple pie recipe” and getting search engine listings with an adult site at position #3 and a website full of stolen software activation codes at #5.
Now during internet marketing advertising, websites have to use keywords correctly to show their content is expert content and not just a list of random keywords most commonly searched that day. The growing sophistication of the search engines makes “cheating” to get the most hits a foolish thing to do since the engine can actually block your site from coming up in the results. Proper search engine optimization and keyword use can put your site in the top few results, though, and get you more valuable traffic
The whole subject of SEO cannot be covered in a few paragraphs, in fact there are a multitude of books on the subject and indeed there are various factors out there regarding the big search engines like Google that would take a lifetime to get to grips with and still never fully understand.
I’ve GOT the Traffic, Now What?
When you get your traffic, the browsers need to become buyers, and one of the best ways to do that is to make sure that your product or service gets seen by them several times. And one of the best methods of internet marketing advertising is by advertising to people who have given you permission to send them emails using an opt-in.
Visitors to your website will be enticed to sign up for your mailing list by you offering something valuable to them for free for doing this. Then you have their permission do some of your most effective internet marketing advertising–sending them very targeted ads.
The landscape of the search engines have gone through some drastic changes over the years. Not only with technology, but also with various partnerships between the many different search companies as well. You might be running your search engine queries on a particular search engine, although who is actually supplying the results - it could be a different company altogether.
I am going to wrap up there, for now, but will be back soon for some more insights into the Internet Marketing World!! And as always, thank you for reading.
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