[INFOGRAPHIC] How Pinterest Can Turn Your Brand Red-Hot
If your brand isn’t on Pinterest you could be missing out on a growing stream of potential customers.
While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s user base. A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest. The food category is the fastest growing segment of Pinterest.
Even if your brand doesn’t directly specialize in these topics, there may be a way to include them in your brand’s boards to gain maximum exposure. It’s also important to remember that while Pinterest’s audience is heavily female, the demographics of the site are changing.
Take a look at this Infographic from web optimization company Maxymiser, and then let us know in the comments if you’re altering your plans to take advantage of the explosive growth of Pinterest.
Now that you have a better understanding of Pinterest and what is going on under the hood, perhaps now is the time to dive in and take a look round. Its an easy sign up procedure (if you’re not in already) and my first tip would be to set it up as a business account. This gives you more options as to what you can “pin” and also makes sure people looking at your pins and boards are under no illusion as to why you are there and what you are about.
You can take a quick look at our Boards and Pins HERE.
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