In-depth Guide To Content Creation
The Marketer‘s Ultimate Guide to Link Bait. It doesn’t matter whether you’re an on-site SEO consultant, a link-building specialist or an all-round ‘internet marketer‘, content creation should be particularly high on your list of priorities.
It’s not difficult to understand the importance of high quality, unique and relevant content in the modern SEO industry; content of this type published on your own site can do wonders when it comes to link magnetism and social media metrics and similarly, can help you obtain extremely powerful links from high authority domains that might otherwise be out of your reach.
Typically, this is often the most time-intensive element of content creation, whilst annoyingly yielding the fewest results. I’ve spent numerous hours reading posts and analyzing data that ultimately comes to nothing. Sure, it can be enjoyable and often rewarding in terms of learning about an industry, but it’s not always permissible to spend huge chunks of your time (or a clients’ for that matter) reading and searching only to end up with nothing to show for it.
Once you’ve got a solid set of data and a firm grip on the type of information likely to be shared, you need to start brainstorming some ideas on how you’re going to present the information.
You can also gain a decent amount of traction by focusing your content around an upcoming event – a great example is the F1 2012 Season infographic (a section of which is included right). The infographic doesn’t necessarily offer anything new, but took advantage of the excitement surrounding the start of the new Formula 1 season, resulting in a very high placement for the infographic.
So you’ve done your research, you’ve got your content and you’ve got an idea of where you’re going to place the piece – now it’s time to actually create your content.
Infographic section via the Designbysoap blog
Infographic section via Volvo
It seems like an obvious thing to say, but in-depth blog posts are far more likely to encourage sharing than a quick post that just skims over a topic. Long blog posts are great as long as they’re adding value to a topic – you should be informing, educating or entertaining your readers as much as you possibly can. Include relevant, quality outbound links that are useful to your readers.
So you’ve spent hours putting together a high quality piece of content, now it’s time to get it live. Hopefully you’ll have started your outreach before putting the content together, but if you didn’t, now’s the time to start sending some emails.
Infographic section via Geekosystem
It’s amazing how many times we see people produce fantastic content, and then just leave it to either reach a large audience or, more often, fall flat on its face. If you’ve gone through all the effort of researching and producing a high quality piece of content, then you should continue that effort through to the post-publishing stage.
So how can you make creating high quality, shareable content easier? What processes can you follow to minimize the time you spend researching and thinking and maximize the time you spend creating and sharing your content?
The following Infographic aims to give you a structure for content creation, as well as some useful tips and tools.
Courtesy of Digital Marketing Suite
Please follow the complete article by John Pring from Designbysoap Ltd.
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