Googles cat and mouse Collateral Damage
The ever Evolving Google Algorithm shaping the Web:
If there’s one thing predictable about Google, it’s change. This change takes place almost every single day on the world’s most-used search engine. As we all know, when Google makes changes, rankings change, which can be a very good or a very bad thing depending on which side of the fence you end-up on.
Panda #24 — January 22, 2013
Google announced its first official update of 2013, claiming 1.2% of queries affected. This did not seem related to talk of an update around 1/17-18 (which Google did not confirm).
[Infographic] Google’s Collateral Damage:
Rather than using unobtrusive measurement, Google both measures & monetizes the publishing ecosystem. Their most recent algorithmic update likely shifted over $1 billion in online ad revenues. Their editorial philosophy & ad programs have likely had more impact on the shape of the web than anything or anyone since Tim Berners-Lee created it.
Some of the biggest problems in search (like content farms) were created by Google’s cat and mouse tactics. The image above highlights how the search ecosystem has changed since Google has become a serious player, and how Google has used their amazing market share to bend the web to their will.
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Filed under: SEO: Search Engine Optimization
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