Content marketing strategy: an A-Z guide to Success
Content marketing is currently battling ‘big data’ and ‘responsive design’ for the hottest digital marketing phrase of the year ….Yet the truth is that while the label has grown in popularity, the notion that content marketing is new is something of a curve ball.
You can aim content at beginners or experts and I see content marketing as a kind of umbrella term for five other disciplines: editorial, marketing, PR, SEO and social.
Basically it is the glue that bonds these things together along with some kind of predefined content marketing strategy that can help to focus on your overall long-term goal.
You might work for a retailer, but you need to think like a publisher to win at content marketing.
In my mind content marketing should be firmly anchored around moving the brand metrics (e.g. awareness, perception, favourability) in the right direction.
The ongoing production of compelling content that appeals to your target audience is what content marketing is all about
Take a look at their Full A-Z HERE
Where’s Google Reader Going?
It was unveiled recently that good old Google Reader will be retired on July 1 2013.
For content marketers, it was how we got our message across. It fed information-hungry users all the information they wanted. So why would Google, a company obsessed with organizing and aggregating information, drop a product that does just that?
Google aren’t just interested in information – they are interested in what people do with information.
Upon hearing the news the Internet was in a tizzy. It was like Christmas morning for sites like Feedly and Bloglovin’ as they were greeted with an unprecedented demand for their services.
So it looks like we are going to have to get familiar with these new names, as a lot more of our traffic may start coming from these sources. So here are 5 Alternatives for Google Reader for all you information-junkies out there and for content marketers to start getting acquainted with.
One site many readers turned to today in light of the Google Reader news, Bloglovin’ allows you to follow your favourite blogs and websites and tells you when they have been updated. Bloglovin’ were quick off the mark in producing a blog about how you can move over from Google Reader.
Feedly are all about content. It allows users to build and develop their custom feed of information from sources of their choosing from news sites, podcasts and YouTube. They can share this content on Twitter and Facebook. They also published a guide on transitioning from Google Reader.
A cross-platform product for Web, tablets and Android, Newsblur has also seen a jump in new users today. Newsblur allows users to read content in its original context – your content on your website. Newsblur offer free accounts with restricted source options or premium accounts with unlimited sites and more regular updates.
Flipboard has become a very popular “social magazine” app; allowing users to keep up to date with their favorite topics from websites, news and social media. It is a highly visual app that encourages users to discover, view and share content.
Okay, so it’s not an RSS Reader, but think about it: it’s always up to date, users filter the information they see depending on who they follow and the topics the engage with. There are many who suggest that the RSS feed is dead and the attention should shift to Twitter instead.
Source Author: Lisa Dunn
How users come across content and how they share it is vital in the development of effective content marketing strategies. So is your content ready to go social?
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