Content Marketing Explained
How Your Business Can Benefit from Effective Content Marketing
This is an exceptional Infographic from Mandloys. It contains a mixture of txt and graphics giving a complete overview of content marketing and its uses and origins.
There is little more to say as I will do it an injustice, just take a look here.
Content Marketing Infographic: “The Content Grid”
This infographic is a simple framework for content. It plots content type and the distribution channel across two dimensions: who should create it and how it should be distributed for maximum impact on your sales funnel. This was their first content grid, produced back in mid 2010 (and they are saying content marketing is the next NEW thing).
Source: Eloqua Blog
Since then Eloqua have produced the “content grid 2″. This was produced a year, nearly to the day later. The public seemed to like the first and on top of that it earned six awards, sparked dozens of speaking engagements, and triggered a number of “how do you ____” calls from Fortune 500 companies.
New in “content grid 2″ is the perspective of the buyer, a multi-stage purchase funnel, and a comprehensive collection of KPIs (like they say, “What isn’t measured, isn’t purchased.”). Although v2 contains significantly more information than the original, the new design is infinitely more simple.
SEO Trends Explained By Ed Dale
In this clip, Ed Dale explains some SEO trends he for sees every internet marketer will need to get into. He maintains that good content is still the best SEO.
He also mentions social networks as good tools to use for SEO. Current search engine optimization trends show that there are smartphones that have already installed Facebook or Twitter on the original firmware so you need to catch this new wave. Keep on your toes on SEO trends.
In order to use content marketing online, we have to provide value on our websites. The customer comes first and it’s not all about a hard sale. Marketing is changing online and people are getting more apprehensive to trust a company or business online.
By providing useful, valuable content you are building trust. If you focus on building trust and rock solid content, your business will benefit from the uses of content marketing.
Lastly, we must measure and find out what works for our business in terms of content marketing.
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