4 Powerful Local SEO and Content Marketing Strategies.
Ever since Panda and Penguin, local SEO has become more and more of a challenge for businesses. Not only do they need to target what is in some cases many location-based keywords, but they need to do it without sounding like they’re schlepping Google with an abundance of out-of-place local search phrases.
1. Focusing on Local Laws, Ordinances, etc.:
Although this will certainly not apply to all types of businesses, it does with many. If the process of buying your service or product requires any approval whatsoever, then you need to be the one writing about this. Let me give you an example.
2. Write “Who is the Best______________?” Articles
Think about it for a second: How often, when searching for a local business, do you go to Google and type in, “Who is the best ______________ company in [my town]?”
A Guide to Content Marketing with Facebook: [Infographic]
Goodbye SEO, Hello SCM: The Rise of Search Content Marketing:
The essence of search content marketing, is a fundamental belief in 3 things, even if it is totally against what we have been led to believe in the past:
1. SEO is not the devil: That’s right, it’s not. Sure, there have been a lot of black hat digital scumbags that have done naughty things in the past to game the system, but SEO itself is not the enemy. Nor is it bad. How else are the search engines going to show their customers (you and me) great, relevant, and specific search results? This is also why anyone that says, “Don’t ever pay attention to SEO,” is a fool and needs to be shown the door, in my opinion.
Believe it or not, there are many “content marketers” out there right now that don’t pay attention to SEO, and really don’t even mention it to their clients when they are planning, analyzing, and executing a content marketing plan. I find this a bad practice, and it’s one of the reasons I think search content marketing needs to be another component of this conversation.
2. Content that doesn’t ever get read is essentially a failure: Let me ask you a question: If someone writes an article, and it never gets read, was it ever written in the first place?? Like the tree in the forest that didn’t fall because no one heard it, I say this because content, without readers, simply does not move the needle for a business.
For a huge portion of businesses out there, the main way their content gets read is through search engine inquiries. Yes, of course direct referrals, advertising, email, social media, and assignment selling play a big role in traffic generation as well, but organic search results are still the gatekeeper for a large majority of businesses.
3. Quality will be the most important aspect of digital content moving forward: Not that it needs to be perfect, but with more and more industries becoming incredibly saturated in content, quality is and will always be the great divide between the masses of “producers” versus the few that are able to rise to the top.
Get the full rundown from Marcus Sheridan. He has some great examples of Great Content Marketing Combined with SEO.
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